It was interesting reading Davila’s article on Hispanic advertising. As I was reading, I kept on thinking about the different demographics that agencies try and appeal to and how difficult it must be to try and cater to every demographic relating to what you are selling. Generalizing is never an easy task- there are always exceptions to every one of them. I kept on thinking about all of the groups within the Mid-West alone that advertisers try to target within their market and it makes my head spin. This summer I had a job promoting a product for Garnier. They gave out specific characteristics of who to look for and what to say before I even gave out any of the product. Surprisingly enough, the demographic they were shooting for was not the most receptive of their product, but the minority groups they weren’t even shooting for.
Response to Davila
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